You must have heard different camps of copywriting experts giving their opinions on what killer copywriting really means and how it should be. While one camp believes in the dictum: Word is God, the other believes that just words won’t get you far. While writing a killer copy words are THE most important components to make your copy successful- the importance of color, pictures, graphics and imagery cannot be ruled out.

In this far evolving business revolution, killer sales copies must be equipped with design that speaks more than words. You may have a killer headline to grab the visitor’s attention but a drab web design would quickly dissipate that initial interest the viewer had shown and you’ll be back to square one.

Give your killer copy a much needed boost with a good website navigation system. Your navigation system must be consistent in every page of your website. If you are using four different links in four different pages, make sure that you post the links in the same position in all of the pages. This would make it easier for visitors to navigate through your site and use the links you provided. Instead of keeping your website plain and drab, use color coordination to make navigation through your site a pleasurable experience. But over use of color may just make your site look like an advertisement for children’s products. Unless you intentionally have kept it that way and unless you are really selling play dough or teddy bears, steer clear of making your website look like a potpourri of colors.

Never use shocking colors. They would just ‘shock’ visitors but not shock them enough into buying your product. High contrast colors are hard on the eyes. Avoid using such colors. It would be nice if you could create a logo for your company and put it on all the pages of your site. It would keep reminding your readers of your company’s name.

However, in a way, the word ‘killer’ is somewhat misleading. The Webster English Dictionary defines killer as: “to cause to be destroyed, to defeat or veto, to cause to cease operating…” Thus ‘killer’ copy therefore should mean a copy which is irresistible and extremely tempting. There are various web resources that teach you how to write killer copies. Some sites would ask you to purchase the access to such file by paying a onetime cost. This would be a good idea depending on the copywriting website and their author’s credibility.

If you have additional questions about copywriting and how important they are to helping your company get found online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Here’s a neat little copywriting secret you can use, immediately.

As if coming up with a headline isn’t difficult enough, for most people, sitting down and trying to come up with an opening of a sales letter or display ad, is like trying to figure out which way is north, when you’re standing smack dab in the middle of the desert at high noon.

I will fix this for you, forever, right now:

There are many approaches to coming up with an opening line, but no matter which one you take, you need to make sure you’re compelling … you can’t waste time on idle chit-chat … and you’d better be speaking directly to your marketplace with enthusiasm.

Today we’re going to talk about one way to come up with an opening line: by using a punchy introduction.

For example, something like “Today, I have some amazing news to share with you about lowering your blood pressure.”

Or, “Now there’s a way you can eliminate pet odor for good, without using ANY chemicals at all.”

And how about this old standby, which was taught to me when I was working with a previous employer: “If you are a cigar smoker, and you’d love to know how to save as much as 75% on all your new cigar purchases, then here’s something you MUST know:”

Now there are a few guidelines you’re going to want to pay close attention to when you’re doing this. One, you’ll notice I extended each of the base openings (“Today, I have some amazing news to share with you…”) to include a benefit.

You want to do this to capture your reader’s attention and to make sure they know something’s in it for them. Otherwise, you’re just being vague and hypey with no substance. That’s a HUGE turn-off, and no one’s going to pay attention to what you’re saying, if you do this.

Two, you want to say something that’s got energy and power. If you’re trying to get someone’s attention, nothing beats enthusiasm.

And three, another trick you may want to try is to add what I call a “bonding factor” in your opening. So for example, “Today, I have some amazing news to share with you about lowering your blood pressure,” can often be enhanced by saying something like, “If you are a woman over age 65, I have some amazing news to share with you about lowering your blood pressure.”

This adds depth to your relationship and makes your reader much more curious about what you’re about to tell them.

Now you have an inside secret to writing opening lines, so copywriting doesn’t have to be so difficult for you.

If you have additional questions about copywriting and how important they are to helping your company get found online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.