Copywriting Guidelines

As an experienced copywriter in Boise I have learned a few things over the years, and I am more than happy to share some of that knowledge with you. I am also more than happy to assist you in your copywriting needs if you or your company does not have the time to devote to this aspect of your business.

So here’s a friendly tip … Do not write a word until you have studied your product or service and dug out every possible benefit you can, along with the selling points. Don’t try to do it on your own. Talk to people. Talk to the buyer, the product manager, the account executive. Anybody and everybody you can find than can provide you with input. Look at ads and direct mail packages for competitive products. If it’s possible, try the product or service yourself. Then build your copy skeleton. List the benefits and selling points; make an outline. This is the tough part of copywriting. It will take more time than actually writing the copy. Yet it is the most vital and important part of copy writing, because it forms the basis for every word you write.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

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