There are many things that you must do if your website is going to be found online and that it is optimized to be found in the search engines. One of the most important items you must do is title tags, and below is some information that explains title tags in a little more detail.
Although they are not visible on the page, it is the single most important on-site search engine optimization (SEO) factor so it definitely shouldn’t be overlooked.
1) Aim for 65 characters, this is the cut-off point in Google when listed with search results and it also helps to keep your title tags concisely targeted towards the most important keywords.
2) Include keywords towards the start of the title tag.
3) Include consistent branding in the title tag. This comes down to preference, but the branding value of having your company name seen several times when listed in search results can be very valuable. I normally opt for a consisitent style of “Keywords | Brand” but this really is down to personal preference, if you have a long brand name it may be worth abbreviating or cutting this down in some way.
If you have any questions about Title Tags and how important they are to helping your company get found online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or firstname.lastname@example.org for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.