Here’s a neat little copywriting secret you can use, immediately.
As if coming up with a headline isn’t difficult enough, for most people, sitting down and trying to come up with an opening of a sales letter or display ad, is like trying to figure out which way is north, when you’re standing smack dab in the middle of the desert at high noon.
I will fix this for you, forever, right now:
There are many approaches to coming up with an opening line, but no matter which one you take, you need to make sure you’re compelling … you can’t waste time on idle chit-chat … and you’d better be speaking directly to your marketplace with enthusiasm.
Today we’re going to talk about one way to come up with an opening line: by using a punchy introduction.
For example, something like “Today, I have some amazing news to share with you about lowering your blood pressure.”
Or, “Now there’s a way you can eliminate pet odor for good, without using ANY chemicals at all.”
And how about this old standby, which was taught to me when I was working with a previous employer: “If you are a cigar smoker, and you’d love to know how to save as much as 75% on all your new cigar purchases, then here’s something you MUST know:”
Now there are a few guidelines you’re going to want to pay close attention to when you’re doing this. One, you’ll notice I extended each of the base openings (“Today, I have some amazing news to share with you…”) to include a benefit.
You want to do this to capture your reader’s attention and to make sure they know something’s in it for them. Otherwise, you’re just being vague and hypey with no substance. That’s a HUGE turn-off, and no one’s going to pay attention to what you’re saying, if you do this.
Two, you want to say something that’s got energy and power. If you’re trying to get someone’s attention, nothing beats enthusiasm.
And three, another trick you may want to try is to add what I call a “bonding factor” in your opening. So for example, “Today, I have some amazing news to share with you about lowering your blood pressure,” can often be enhanced by saying something like, “If you are a woman over age 65, I have some amazing news to share with you about lowering your blood pressure.”
This adds depth to your relationship and makes your reader much more curious about what you’re about to tell them.
Now you have an inside secret to writing opening lines, so copywriting doesn’t have to be so difficult for you.
If you have additional questions about copywriting and how important they are to helping your company get found online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or firstname.lastname@example.org for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.