Small business owners don’t have the resources that larger businesses have, but in most cases they can move much more quickly. They need to take advantage of their ability to move quickly especially in regards to online marketing, but where do they start?
The first step is to get educated or find someone you trust to help you along the way (subliminal message -> think Matt Shifley). Find a blog or two, like this one, to follow and pay attention to industry trends. Making uneducated decisions can lead to money in the hole and wasted efforts.
Next, it’s important to prepare a strategy that works for your business. Do you run a service business, e-commerce website, or retail store? Do you need search engine optimization (SEO), pay-per-click (PPC) or both to get targeted leads? Get your campaigns going and enjoy the process of refining and optimizing.
One of the easiest steps to success that provides lasting results is to start a blog on your website. WordPress is a great starting point. Even if you only update your industry specific blog once a month and you don’t get hundreds of comments it’s still providing great SEO value. There are lots of great sites that allow you to submit your blog to their directory. By doing this you gain a link to your website and set yourself up to get noticed. More importantly, blogging helps show your passion for your business and allows you to express your expertise.
Another method that works well for some and wastes time for others is social media. Twitter, Facebook, and community websites can be valuable ways to find prospects as long as you stay focused and don’t let the hours go by as you explore. Setup accounts specific to your business and provide meaningful information about what you do best, your business.
Finally, plan on revisiting your campaigns regularly. Dig into the numbers to see what’s working, what’s not and where you need to put more money.
And if you want to go the extra mile try podcasting or creating a video to put on youtube.
By putting time into all of these different methods you can spread a wide net and capture a larger client base. And don’t forget, while you’re getting things done the big competitor down the street is still working it’s way through all the corporate red tape.
Please give me a call today at 208.598.0084 or contact me at firstname.lastname@example.org for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.