Did I mention that content is really important?

One of the most common mistakes people do when they are building content is thinking only of the search engines. They will stuff in keywords even when they make no sense. Even if you do get past the Search Engine filters and spam detectors, what happens when someone actually lands on this page? What is the point of having someone come to your site only to find the content makes no sense? Wouldn’t you leave? You are better off spending more time or paying more for content that a visitor will find valuable. Also, good quality content will stand the test of time.

When you build good content, the links will come. When you have good content, other websites will link to you to make their sites look better. I have found that if you write about a relevant topic and then go out to the expert bloggers and notify them of it, they will usually reference your content and link back to you.

This one tip is for sure, content is forever. Links, metatags and other SEO (search engine optimization) techniques come and go but content has always been relevant at some level. Don’t look at your content task as an ongoing uphill climb. Get in a ritual of writing 1 page of content every other day for your site, or find a partner that will. Within 2 years, you will have roughly 350 pages of unique, indexable content on your site. Search engines will love it, your visitors will love it, you will benefit from it for years to come!

It doesn’t have to be award winning content to make a difference. Many people get stumped on what to write about. Just write! Read an industry publication to get the ideas rolling. You don’t need a 5,000 word essay that will change your industry. Just write about a topic you were challenged with recently. Write about how great your employees are, write about a new portion of your product or service that few know about. Just write!

Of course if you just don’t have the time to create content or just what to pay someone to do the job for you then you can always hire a freelance copywriter like myself.

Do Humor and Copywriting Make Great Partners?

A copy appeal that attempts to take a humorous approach will be largely ineffective. Proof is in the number of times a funny advertisement tends to win an award, but fails to sell anything. Copy can have humorous aspects to it as long as the selling points and benefits do not rely on the humor itself to tell the story.

Captivating Copywriting for your Company

How can I do this for you? Web copywriting can be difficult, and if it’s not done correctly, the results will unfortunately be poor. Great copywriting requires the following:

1. Know your audience: If you can’t say who you’re marketing to, how are you supposed to sell them anything?

2. Know your product or service: Like your market, you have to know your product through and through. Placing a few open-ended ideas in your copy can sometimes leave people wanting to find out more, and that can keep them coming back.

3. Showcase the value of what you can offer to customers: There aren’t too many truly new products or services out there. So, copywriting made easy requires that you show people why what you’re offering is better and more valuable than what someone else (i.e., your competitor) is offering.

4. Write for your customers, not for yourself: Cast your Web copywriting with the correct tone and focus, and customers will respond in a positive way to what you have to say.

By allowing me to follow these steps and following them carefully, over time your website will improve and you’ll see your business grow. Great copywriting isn’t easy, but I can help you achieve captivating copy for your company.

If you need more advice or assistance in getting the right copy for your product or your website then contact me. I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com.

A Great Product Needs Great Copywriting

A great product needs a great sales copy. The objective of the sales copy is always to sell the product. And even if your product is the best that is out there in the market, it needs the RIGHT words to strike the RIGHT chords in the heart of your potential customer.

The two big questions you need to ask if you are attempting sales copywriting are: Who is my target audience? And: How do I strike the right chords to their heart so that they sing the same tune as me and believe that my product is the best one to buy?

These two questions should be the backbone of your sales copy. The rest, you may forget about for the time being. You have to lead your target audience on to the benefits of your product and give them some good and valid reasons regarding why they should buy it from you.

The first step in writing a successful sales copy is to identify your audience. Who would be the potential users of your product. Once you have done that, you have to find a way to lure them into your website. Look for the right keywords and litter them judiciously in your sales copy so that whatever search engine your potential customer is using, he or she gets to see your site at the top. You can use simple applications like ‘wordtracker’ or ‘overture suggestion’ to look for the right keywords related to your product. Weave these keywords throughout your website sales copy including title tags and meta tags. It would be easier for your potential customers to find you on the web that way.

Now that your audiences have found you, you have to get them hooked to your site … and that is where the lesson ends today. If you need more advice or assistance in getting the right copy for your product or your website then contact me. I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com.

More Copywriting Tips

You must have heard different camps of copywriting experts giving their opinions on what killer copywriting really means and how it should be. While one camp believes in the dictum: Word is God, the other believes that just words won’t get you far. While writing a killer copy words are THE most important components to make your copy successful- the importance of color, pictures, graphics and imagery cannot be ruled out.

In this far evolving business revolution, killer sales copies must be equipped with design that speaks more than words. You may have a killer headline to grab the visitor’s attention but a drab web design would quickly dissipate that initial interest the viewer had shown and you’ll be back to square one.

Give your killer copy a much needed boost with a good website navigation system. Your navigation system must be consistent in every page of your website. If you are using four different links in four different pages, make sure that you post the links in the same position in all of the pages. This would make it easier for visitors to navigate through your site and use the links you provided. Instead of keeping your website plain and drab, use color coordination to make navigation through your site a pleasurable experience. But over use of color may just make your site look like an advertisement for children’s products. Unless you intentionally have kept it that way and unless you are really selling play dough or teddy bears, steer clear of making your website look like a potpourri of colors.

Never use shocking colors. They would just ‘shock’ visitors but not shock them enough into buying your product. High contrast colors are hard on the eyes. Avoid using such colors. It would be nice if you could create a logo for your company and put it on all the pages of your site. It would keep reminding your readers of your company’s name.

However, in a way, the word ‘killer’ is somewhat misleading. The Webster English Dictionary defines killer as: “to cause to be destroyed, to defeat or veto, to cause to cease operating…” Thus ‘killer’ copy therefore should mean a copy which is irresistible and extremely tempting. There are various web resources that teach you how to write killer copies. Some sites would ask you to purchase the access to such file by paying a onetime cost. This would be a good idea depending on the copywriting website and their author’s credibility.

If you have additional questions about copywriting and how important they are to helping your company get found online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Copywriting Tips

Here’s a neat little copywriting secret you can use, immediately.

As if coming up with a headline isn’t difficult enough, for most people, sitting down and trying to come up with an opening of a sales letter or display ad, is like trying to figure out which way is north, when you’re standing smack dab in the middle of the desert at high noon.

I will fix this for you, forever, right now:

There are many approaches to coming up with an opening line, but no matter which one you take, you need to make sure you’re compelling … you can’t waste time on idle chit-chat … and you’d better be speaking directly to your marketplace with enthusiasm.

Today we’re going to talk about one way to come up with an opening line: by using a punchy introduction.

For example, something like “Today, I have some amazing news to share with you about lowering your blood pressure.”

Or, “Now there’s a way you can eliminate pet odor for good, without using ANY chemicals at all.”

And how about this old standby, which was taught to me when I was working with a previous employer: “If you are a cigar smoker, and you’d love to know how to save as much as 75% on all your new cigar purchases, then here’s something you MUST know:”

Now there are a few guidelines you’re going to want to pay close attention to when you’re doing this. One, you’ll notice I extended each of the base openings (“Today, I have some amazing news to share with you…”) to include a benefit.

You want to do this to capture your reader’s attention and to make sure they know something’s in it for them. Otherwise, you’re just being vague and hypey with no substance. That’s a HUGE turn-off, and no one’s going to pay attention to what you’re saying, if you do this.

Two, you want to say something that’s got energy and power. If you’re trying to get someone’s attention, nothing beats enthusiasm.

And three, another trick you may want to try is to add what I call a “bonding factor” in your opening. So for example, “Today, I have some amazing news to share with you about lowering your blood pressure,” can often be enhanced by saying something like, “If you are a woman over age 65, I have some amazing news to share with you about lowering your blood pressure.”

This adds depth to your relationship and makes your reader much more curious about what you’re about to tell them.

Now you have an inside secret to writing opening lines, so copywriting doesn’t have to be so difficult for you.

If you have additional questions about copywriting and how important they are to helping your company get found online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Copywriting Guidelines

As an experienced copywriter in Boise I have learned a few things over the years, and I am more than happy to share some of that knowledge with you. I am also more than happy to assist you in your copywriting needs if you or your company does not have the time to devote to this aspect of your business.

So here’s a friendly tip … Do not write a word until you have studied your product or service and dug out every possible benefit you can, along with the selling points. Don’t try to do it on your own. Talk to people. Talk to the buyer, the product manager, the account executive. Anybody and everybody you can find than can provide you with input. Look at ads and direct mail packages for competitive products. If it’s possible, try the product or service yourself. Then build your copy skeleton. List the benefits and selling points; make an outline. This is the tough part of copywriting. It will take more time than actually writing the copy. Yet it is the most vital and important part of copy writing, because it forms the basis for every word you write.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Drive More Visitors To Your Website

The Internet is becoming increasingly crowded with lots of new e-commerce businesses starting every day.  How can you be sure your website won’t get lost in this vast crowd?  By using experienced search engine optimization (SEO) copywriters like myself who skillfully embed targeted search terms with appropriate density into your website’s content.  Content is critical because search engine spiders (programs Google and other major search engines use to survey your website) only read text.  One of the determining factors in where Google ranks your website is the relevance of keywords and phrases in your site’s content.

I  have experience in properly using SEO copywriting techniques to create content that will improve your search engine positioning for your targeted search terms.  I create content that is original, well-researched, on-topic and search engine friendly.  I seamlessly fold keyword phrases into content that flows smoothly for the reader.  Quality SEO copywriting is invisible to your site visitors.

Benefits Of Our SEO Copywriting Services Include:

  1. Improved ranking in the SERP’s (search engine results pages)
  2. Greater volume of visitors hitting your website
  3. More narrowly targeted traffic leads to higher sales conversion rates
  4. Promoting your website as an “authority” site in your field
  5. Establishing trust with your site visitors
  6. Developing a new customer base while solidifying your existing one

In today’s uncertain economy, every online marketing dollar is precious.  My proven SEO copywriting services can help you increase your income without busting your online marketing budget.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Professional Copywriting Services at Affordable Prices

The copy on your website can make or break your business. Stale or unappealing content will drive away your existing visitors and won’t attract new ones. My professional copywriting services allow you to have talented copy at your fingertips without the overhead costs of full-time employees.

I am a professional copywriter based in Boise, Idaho. I am a skilled, experienced writer that can create content that showcases your products or services using proven techniques such as search engine optimization (SEO) to help you increase sales. I can offer you or your business clients results-oriented copywriting at reasonable rates.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

The copy on your website can make or break your business. Stale or unappealing content will drive away your existing visitors and won’t attract new ones. Our professional copywriting services allow you to have talented copywriters at your fingertips without the overhead costs of full-time employees.
CopywritingServices.Org is a professional copywriting service with offices in Charleston, South Carolina. Our team of skilled, experienced copywriters can create content that showcases your products or services using our proven techniques to help you increase sales. CopywritingServices.Org offers our clients results-oriented copywriting at reasonable rates starting as low as….6 cents per word!

Questions about Search Engine Optimization and Copywriting

A few questions and answers about copywriting in regards to online marketing and search engine optimization (SEO).

  • Do you think making some of the keywords like “example 1″ “example 2″ etc. as anchor text links pointing to articles on the site might be a good thing? Only if those are terms being targeted on the pages. You want to keep the same keyword throughout. They should be a matched set. If you put “example 1″ or “example 2″ in your title tag, description tag, page copy, ALT tags, etc., then yes, you can use those terms as anchor text with links pointing to the pages. But don’t target a page to “blue widgets” then use “example 1″ as anchor text pointing to it. That defeats the purpose.
  • I have over 100 articles on my own site, all original content. 30 days after they have been posted on my site, I submit them to specific article directory sites with a back link to the original article as well as multiple links to the site I am trying to promote. Do you think this is a valid SEO strategy? Yes. I do not want the sites I submitted the article to, to out rank the original article. Why not? As long as the reader still has access to the link back to your site, what difference does it make? If they are interested in what you offer, they’ll click to your site.
  • Do you think that by adding a backlink to the original article this will tell Google who had the article on the web first and who should be ranked for the article? It doesn’t work that way. Google will know you’re the original source for the article because it was published on your site/blog/forum/whatever first. Once it’s spidered and included in the index, you’re good. They know you were the first. Being first to publish doesn’t mean you automatically get ranked higher than others. There are LOTs of elements that go into deciding which pages get ranked where for what.
  • Does it help to wait 30 days to re-publish the article? No. Once Google picks it up, you’re good. Just type the title of your article into the Google search field (using quotes). When it shows up, go for it!
  • Also would you syndicate all of the articles to various sites or maybe 10-20 articles to 5 different sites? It’s not the quantity. It’s the quality. There are a bazillion article directory sites online and most of them are fly-by-night pieces of trash. They have no visitors (thus, no people to read your article and click to your site), they have lousy PageRank, etc. Be selective. Don’t worry about quantity. It’s not the article directory link that will do you a lot of good anyway. You get the power of article distribution when other sites pick up your article from the article directory and republish it on their high-quality site.
  • When marketing people talk about a “127% lift” in conversion rate what does that mean? Will I get a conversion rate of 127%?No. That’s a common misunderstanding. The lift is the amount of increase shown. So, if you started with a conversion rate of 2% and you experience a 127% lift (or increase), your new conversion rate will be 5%, not 127%.
  • I know you can split key phrases with punctuation. But can you split key phrases with line breaks, paragraph breaks or bullet points? Will Google ‘jump over’ the gaps and see the key phrase in its entirety?You can split keyphrases with *most* punctuation. The common stuff like commas, periods, semi-colons, dashes, etc. Tildes, brackets, etc. are iffy sometimes. When in doubt, check. Go to Google and type in the keyphrase without the punctuation and write down the top 5 sites. Then type in the query with the punctuation and see if the same top 5 sites come up. If they do, Google sees it as the same thing.Yes, you can split with line breaks, paragraph breaks and bullets. Spiders will read right through. Except that bullet points count as special formatting and *might* give you an extra point or two as far as SEO goes because the info in the bullet list would be considered important.

    Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.