One of the most common mistakes people do when they are building content is thinking only of the search engines. They will stuff in keywords even when they make no sense. Even if you do get past the Search Engine filters and spam detectors, what happens when someone actually lands on this page? What is the point of having someone come to your site only to find the content makes no sense? Wouldn’t you leave? You are better off spending more time or paying more for content that a visitor will find valuable. Also, good quality content will stand the test of time.
When you build good content, the links will come. When you have good content, other websites will link to you to make their sites look better. I have found that if you write about a relevant topic and then go out to the expert bloggers and notify them of it, they will usually reference your content and link back to you.
This one tip is for sure, content is forever. Links, metatags and other SEO (search engine optimization) techniques come and go but content has always been relevant at some level. Don’t look at your content task as an ongoing uphill climb. Get in a ritual of writing 1 page of content every other day for your site, or find a partner that will. Within 2 years, you will have roughly 350 pages of unique, indexable content on your site. Search engines will love it, your visitors will love it, you will benefit from it for years to come!
It doesn’t have to be award winning content to make a difference. Many people get stumped on what to write about. Just write! Read an industry publication to get the ideas rolling. You don’t need a 5,000 word essay that will change your industry. Just write about a topic you were challenged with recently. Write about how great your employees are, write about a new portion of your product or service that few know about. Just write!
Of course if you just don’t have the time to create content or just what to pay someone to do the job for you then you can always hire a freelance copywriter like myself.