Do Humor and Copywriting Make Great Partners?

A copy appeal that attempts to take a humorous approach will be largely ineffective. Proof is in the number of times a funny advertisement tends to win an award, but fails to sell anything. Copy can have humorous aspects to it as long as the selling points and benefits do not rely on the humor itself to tell the story.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s