The Anatomy of Content Marketing

If you would like discuss content marketing in greater detail, give me a call @ 208.995.9437 or send me an email so we can talk.

Copywriting Tips

I have heard from some people that a picture is worth a thousand words.=)
And more often than not, an awesome picture is definitely going to have more of an impact than 1,000 words, but what if you use them together?
I think that only means more awesomeness. By using a photo that goes great with your words, you will enhance and give personality to the marketing material you are creating. Using images that get noticed is just as important as having clear and concise copy. There are several sites on the Internet that offer free stock photos so check them out to see if you can find the right picture to help make your copy stand out even more. Of course, if you are too busy to find photos and create words, please contact me and I will be glad to help out. Give me a call @ 208.995.9437 or send me an email so we can talk. Have a great day.

Make The Most Out Of Your Marketing Dollars

Is your company facing increased pressure to get their message to the right audience. Is there a way to take control of your company’s advertising and maximize your return on investment?

If the answer is yes, then now, more than ever, you need to make every marketing dollar count.

Getting the most out of your marketing dollars is especially important in today’s economy. A company’s decisions need to show a return on investment, and drive targeted traffic to their business. Chances are your company has a great website that they paid a lot of money to have built. But what good is a beautiful website if your target audience cannot find you anywhere online? With the power of the Web, companies have the opportunity to employ their website as a marketing vehicle to increase sales, acquire new clients, build rapport with current clients, and reach their target market.

I help companies get the most out of their marketing dollars.
Give me a call @ 208.995.9437 or send me an email so we can talk.

Ten Copywriting Tips

Here are some great copywriting tips from one of the leaders in the industry. I hope you find them helpful.

  1. Review your copy. Do it over and over. Six or seven times or more.
  2. Do not use long Latin words like “regulations, indicate, publications” – use short Anglo-Saxon words like “rules, show, books”. These words have more punch.
  3. Avoid being clever and cryptic. Some ads take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.
  4. Do not be handicapped by thinking that everything has to be “grammatically correct”. When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.
  5. Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses. Also, be specific, state real figures, avoid things like “up to 5%” or “over 1,000”. Avoid percentages and state real sums of money instead
  6. State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows long copy sells more than short and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.
  7. Speak the reader’s language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type “you-and-me-talking” quality about it.
  8. Visualize a person and write to them. Better still, write as if you are writing to someone you already know who fits the target audience: Your Mum, a friend, whoever.
  9. Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.
  10. And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.

Promoting Your Website

When you have a business, website promotion is essential to success. You want to get as many people looking at your website that you can. Without website traffic, it could lead to less customers and less sales. Websites are key to informing customers and non-customers about your company and product.

The first step in website promotion is to first get it listed on the main directories on the Internet. These directories include Yahoo and most importantly Google. The goal is to have your website be the first thing listed when someone searches for your product, something similar to your product or your company. Keywords play a big part, and if you pick the right keywords, it will rank higher on the search pages and be easier for customers to find the.

If this seems too risky, these directories also allow you to pay them so that your website will be guaranteed to be seen when using the selected keywords. However, it will be in a different part of the page then the search results. This is known as pay per click marketing, and you will have to pay the directory a fee every time someone clicks on that link.

You can also use current cutting edge methods to advertise your website. You can make podcasts and even YouTube videos. These essentially work like commercials, but are entirely free to put on the Internet.

Another step in website promotion is to actually tell people about it. Tell your friends, people you see on the street, anybody. This could have a chain effect and they could tell their friends which creates more traffic and hopefully more customers. Other ways to do this is visiting online communities and forums where your target customers visit and tell them about the website.

Having a website is essential to a business now, whether it’s a home business or a corporation. However, websites do not promote themselves, so you need to become aware of all the options available to you to create traffic. The more traffic you have, the more customers you will have.

There are also people like me that can do all of this for you. I can specifically focus on Internet marketing and know how to do everything that was mentioned in this article. You will have to pay people like me for these services, but it could be beneficial to deal with people who know what they are doing especially if you need to focus on your business or feel overwhelmed with promoting your website. If you have additional questions, please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com.

Online Marketing Tips for your Press Release

When most people think of public relations, they understand it to be the act of relaying news to a media source via a press release. They believe once they submit a press release, that’s all they can do. They wait to see what the press release can do for them. Too many people submit a press release to a variety of news outlets-thinking they have a great story the media will pick up-but they hear nothing back.

Instead, they wait, and wait, and wait. Nothing happens. Ever since the first press release was published on October 30, 1906, public relations has been shaped and defined by more than a written release. Networking, relationship building, trustworthy practices, and brand presence are just a few additional elements that help define public relations.

Today, with a wide variety of news mediums to choose from, the public has spread itself across several channels. If you choose to convey your company message only through one medium, such print media, you may find the public is elsewhere and your efforts wasted.

If you’re not using online platforms to enhance your public relation efforts, then you’re missing an opportunity to expose your brand to the public, generate leads, increase sales, and boost credibility. Some of the most innovative and effective ways to reach your target market online include PR 2.0 and optimized press releases.

• PR 2.0: By definition, PR 2.0 is a social media press release. This newly developed public relations tool was born from the rise in social media popularity. As more and more people use flickr, del.icio.us, YouTube, Facebook, Twitter, and Digg, they are more desensitized to newspapers and traditional media outlets. Because of this shift, using modern media forms, in addition to traditional forms, is the most effective way to get across time-sensitive news items related to your business. PR 2.0 incorporates a variety of interactive social media elements including video, Twitter pitches, share options, bookmarking capabilities, photos, slideshows, bulleted information, links to your website, blog, and social media sites, and contact options. Because social media press releases are viral, the audience base you can reach with it is infinite.

• Optimized Press Release: Also known as search engine optimization (SEO) PR, an optimized press release is search engine optimized to ensure it pulls up on search engine result pages. In other words, the optimized press release is written to incorporate important keywords that prospects may be using as search terms. One of the most popular places the public and even the media go for their daily news dish is the Internet. Google News, Yahoo! News, and Bing, to name a few.

If you post an optimized pr in popular search engines, you can be sure to get some hits off of it. Similar to a social media release, an optimized pr is viral and has the ability to reach a countless number of prospects.

It’s obvious the public relations model has shifted over the years, but public relations still, without a doubt, embodies the same principles it did over 100 years ago: provide the people and the press with truthful, accurate information that is both newsworthy and valuable.

If you have additional questions about how I can help your press release generate more leads and how important it is to helping your company receive more exposure online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com.