Avoid these Search Engine Optimization (SEO) mistakes

The art of effective search engine optimization (SEO) is filled with many variables, and although you can search SEO on a search engine and find literally thousands of results on the subject with tips, tricks, and strategies until you remove all unfriendly code your site is doomed in gaining prominent placement on the search engine results page.

1.    Avoid the use of flash, DHTML, and internal java script. These coding practices offer slick visual enhancements, but are some of the biggest SEO killers. Search engine spiders see flash objects as big chunks of empty web space because there isn’t an effective SEO method to tag them to be crawled by the spiders. If you are using flash for photo slideshows then convert them into pop-up pages and reinforce them with keyword rich content and anchor text.

DHTML and link roll over effects bloat the html coding of your website and remove the important “alt” and image “title” tags which help to further weaken your SEO ranking potential. The best menu linking method is “text” based links with keyword rich anchor text. The same goes for internal java scripting this coding just pushes your relevant content down further into your code and slows the search engine spiders crawling your site. Convert your internal scripts into external .js applets and drop them in a folder in your site.

2.    Non-unique, duplicate, or non-relevant content. Your websites content should be fresh and always match and relate to your sites niche. If you are selling party supplies then it would be a bad idea to have pages or content about bowling balls. Duplicate or redundant content is a big no-no as well; part of the Google PR algorithm is based on fresh relevant content.

3.    Keyword stuffing and hidden text. Google and the other major search engines view these practices as spamming and can get your sites sandboxed (dropped so low on the SERPs that no one will ever find it!) or banned altogether. Keep your keyword density to no more than 5%, and never use hidden text.

4.    Poor Meta data. Your Meta data is the information that tells the search engine spiders what each page of your site is about and how it relates to your content. Research your keywords and phrases and always a unique keyword rich tile for each page, avoiding stop words like “and, or, the, if, it, were”. Keep you title to 57 characters or less. Your description tag should be short and no longer than a sentence or two. Your keyword tag should always have your primary keyword first, and that keyword should also be in the first sentence on your page content. Don’t bloat this tag with dozens of keywords; this will only hurt your ranking potential. Use no more than 10-12 per page and build landing or gateway pages to promote additional keywords.

5.    Always use “alt”, link, and header (H1, H2, Etc) tags. Each image and hyperlink on your site is meaning less to the search engine spiders if it isn’t tagged with relevant keyword descriptive phrases. When tagging your menu links never use tags like “click here” etc. always be descriptive. Your content needs to be user-friendly first then SEO friendly. Avoid long paragraphs. Use bullets and numbering to summarize and break up long text. This will make your key points stand out to your web visitors and to the search engine spiders as well. Always use header tags to highlight important information. A trick I always us is I start of using the H2 tag at the top of my pages and use the H1 tag further down. It seems that almost every SEO tech starts off with the H1 tag and this has caused the major search engines to give less weight to the H1 tag as a result. This doesn’t mean it is useless, but when used second or third I have noticed better results.

There are so many important strategies in achieving top ranking on Google and the other search engines, but by getting back to basics and making your site SEO and user friendly, you will have a clean web site to work with and build upon.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Copywriting & online marketing services for the greater Boise metropolitan area

After graduating from the University of Idaho in 1999 I embarked on my professional career. First stop – Roseburg, Oregon as a sports writer for the Roseburg News-Review. Not a bad gig but my heart belonged in Idaho as I missed my future wife who was still there. So after giving Roseburg the old college try  – I think 6 months is the standard duration these days –  I moved back to Boise and landed a job with The Idaho Statesman as a copy editor. I spent nearly 5 years there and learned a lot and met some great folks. I was in charge of the Life and Scene sections and wrote video game reviews but it became clear that I needed to work a day shift if the love of my life and I were going to share our lives together. I worked nights and we were ready to get married and I thought it would be nice to spend some time with her. So job #3 was with FOR 1031 – a national commercial real estate company – as a copywriter. Another solid gig with great people and after nearly 5 years there my job title had changed to online marketing mananger. The economy also changed and in October 2008 I was laid off. For the first time since I was 18 I was without work and it was kinda scary. I looked at my options and decided to take control of my destiny by becoming a freelance writer and online marketing consultant.

So I am here to help you. What you would like to order today?

My skills include:

• Extensive, award-winning writing and editing experience of more than 10 years
• More than four years experience creating and managing successful online marketing initiatives for a leading national commercial real estate company
• Proven ability to create, manage, and implement multiple projects while adapting to changes in time lines, deadlines, and project goals
• Online marketing skills include search engine optimization (SEO), pay-per-click (PPC), email marketing, viral advertising, keyword development, social networking, and competitive research
• Proven track record of driving sales through online marketing

Give me a call at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information.

Blog Writing Sample

What Does Owned and Managed Mean at The Sundance Company? 

Boise, ID (June 5, 2012) – The Sundance Company, one of the most trusted and knowledgeable commercial real estate leaders in the Boise Valley, prides itself on its ability to provide commercial real estate options as they own and manage more than 1.5 million square feet of quality and desirable commercial real estate space in the Boise Valley.

But what exactly does owned and managed mean? Well at The Sundance Company it means they are putting more than 35 years of experience and dedication to work as they deliver real estate peace of mind to current and prospective clients. The Sundance Company is skilled in all phases of the commercial real estate process, and this finely tuned process includes the financial feasibility of commercial real estate development, which involves the identification and evaluation of critical assumptions related to the creation, construction, and operation of economically viable commercial real estate projects in the Boise Valley. From idea inception to asset management, the thorough understanding of this process benefits not only The Sundance Company, but investors, lenders, builders, and communities, as well.

Therefore, the success of The Sundance Company comes from the fact that they truly care about the success of their clients. They pride themselves on  the quality of their portfolio, the depth of their management team and, most of all, their dedication to customers. In every aspect of business, The Sundance Company delivers because they treat every building as if they will own it for life, care for each building like they care for their own homes, and promise unparalleled response and follow through, which results in high-tenant satisfaction, long-term comfort, cost-savings and occupancy.

If you have further questions about the owned and managed commercial real estate properties at The Sundance Company please call 1.208.322.7300 or visit www.sundanceco.com.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Testimonial Writing Sample

Hunt Strong founder enjoys his time at Bushmen Safaris

Davie “Crockett’ Ferraro founded Hunt Strong – www.ihuntstrong.comto enhance the lives of outdoors men and women to become more successful in the field. Davie helps get people get in great physical shape to be able to take that one opportunity to make an ethical shot on what could be your trophy of a lifetime. He spent some time hunting at the Bushmen Safaris facility in South Africa and was kind enough to share his experiences.

Bow hunting in South Africa with Bushmen Safaris was no doubt a trip we would remember for the rest of our lives. Weeks prior to our arrival at Bushmen, I e-mailed the staff with the types of foods I consume on a regular basis to ensure I was properly prepared for success. Lydia, an awesome cook and friend, took great care of us and not once did I consume anything that was not on my nutritional regimen for our entire stay at Bushmen Safaris.

We were greeted with smiles at Johannesburg airport by Shannon, one of South Africa’s best professional hunters, then off we were on our car ride to Bushmen Safaris. During our ride we shared several stories of our successes and failures of hunting throughout our lives. I will say it was a little weird riding on the other side of the road and the other side of the car. What was even more different was driving on the other side of the road. Yes, Shannon let me drive the last 5 miles into camp. I can now check that off the list.  Once we arrived at Bushmen, I was kindly greeted by Nick, a professional hunter and Shannon’s father, Lydia, Nick’s wife and Shannon’s mother, and the rest of the staff at Bushmen Safaris.

I sighted in my bow to make sure it did not get knocked during travel and studied some shot placement videos to make sure my shots would be ethical. The vitals of the animals in Africa are different than our big game in the United States. Their hearts for the most part are right in the shoulders at the far front of the animals.  We also discussed our hit list.  Hit list, meaning the plains game I wanted to harvest. On the top of our list was a Zebra, Gemsbok, Impala, Blesbok, Warthog, and if a huge Kudu would present itself, I would harvest it. You may be thinking “Why a Zebra?” Here’s why. Not only are they gorgeous, but a Zebra can live up to 30 years and they are very smart and tough to get a shot on. I love challenges and was up for it. I was only going to harvest mature animals, no different than if we were hunting in the United States. I am a hunter, not a killer. After all, it would just help out Bushmen’s management program. We were extremely tired from all the traveling, but I still could not sleep with such excitement rumbling through my body.

After a week at the beautiful Bushmen Safaris facilities, we successfully ended our hunt at Bushmen Safaris with a monster wide Kudu bull, an impressive Waterbuck, two Impalas, and memories engrained in our heads for the rest of our lives.  We have some incredible pictures and videos to share along with some mounts that will remind us of our hunts with Bushmen. Hunting South Africa was by far an unbelievable experience. Getting within, at times,  5 to 25 yards to watch these plains game animals is just breathtaking. And the sunsets and sunrises, wow, it’s like you can just reach up and shake God’s hand. We will be back, especially since we did not get our shot at a Zebra or Gemsbok. A huge thank you to SCI and Bushmen Safaris for making this trip, a trip of a lifetime. I truly feel blessed to have experienced hunting the bush at such a young age and can’t wait to get back.

Marketing Flyer Sample

The New TitleOneCorp.com
Better Service. Better Technology. Better Get Started.T1

TitleOne is pleased to bring our customers another advantage – a newly launched web site, TitleOneCorp.com

Our innovative site has raised the technology bar once again by bringing another first to the Treasure Valley—My TitleOne. A feature that lets you create and save your own dashboard, My TitleOne gives you instant access to heaps of information, calculators, forms and much more.

As always, you can continue to expect world-class customer service and focus online, in person, or on the phone.

TitleOne knows it’s more fun when you’re in the driver’s seat.
Log on today to get one-click access to your favorite tools and resources and experience the difference at TitleOneCorp.com.

Marketing Strategy Example

Seybold Scientific’s Marketing Recession Guide 

It’s official. We are in a recession. Not that you needed confirmation from the government to tell you that especially as a business owner. But now that a recession has been officially declared – What is your company suppose to do to take advantage of the current business climate? Two words: Inbound marketing.

Inbound marketing is marketing focused on getting found by customers.

Companies have been using traditional or outbound marketing since the dawn of advertising to find customers. They have used techniques such as cold calling, print advertising, television ads, junk mail, spam and trade shows to get their message in front of the right person.

However, technology has helped make these techniques less effective, less successful, and ultimately more expensive. Caller ID blocks cold calls and telemarketers, digital video recorders make television advertising less effective, spam filters block mass emails, and tools like RSS are making print and display advertising less successful.

Of course, it is still possible to get a message out through these channels, but it takes more time and effort. Did I mention it also costs more money? And in today’s landscape spending more is not an option.

Today’s competitive environment demands that enterprises leverage each customer interaction for maximum benefit.

Instead of interrupting people with television ads, people and companies create videos that potential customers want to see. Does YouTube sound familiar? Instead of buying display ads in print publications, people create their own blog that people subscribe to and read on a daily basis. Instead of cold calling, companies create useful content and tools so that people call them looking for more information.

Inbound marketing is where you help yourself get found by people already learning about and shopping in your industry.  Your website needs to attract visitors naturally through the search engines, the blogosphere, and the social media sites.  In order to do this, you need to set up your website so it is smoking hot. It needs to be the place people bookmark. The site people subscribe to; the domain that gets top of mind awareness.

The game has changed. Are you ready to play ball?

Your potential customers are no longer driving to the mall to spend their hard-earned money. They are gathering online to find what they need. You are trying to sell a pay phone to a cell phone nation. They have all migrated to a new solution. Are you ready to sell to the new consumer?

With the inbound marketing tools that have become available over the past few years, the scale of any business can be unlimited. If you have a great product and the skills to communicate with your customers, you can compete with the biggest advertising budgets.

Pretty exciting, and for small businesses it is empowering.

To learn more about inbound marketing and how it can help your business in 2009, give Seybold Scientific a call at 208.639.0781.

About Seybold Scientific
Headquartered in Boise, Idaho, Seybold Scientific is a Google certified online marketing company offering a range of services from search engine optimization, paid search marketing, website development and social media strategy. Seybold Scientific is a rapidly growing company enabling organizations to get found online through the innovative use of technology.
http://www.seyboldinc.com

Direct Mail Postcard Sample

EmergeCore Postcards

CONCEPT: IT in house vs. I.T. in a Box. (Show a picture of some nerdy IT guys on one side and then on the side show the small, sleek IT-100)

HEADLINE: One of them has all of your basic IT needs covered and won’t need time off for a Star Trek convention.

EmergeCore Networks developed the IT-100 specifically to address the infrastructure technology needs of the small business customer. The IT-100 all-in-one IT solutions provide the support, services and functionality required for the small business owner.

Traditional Network

● Having one or more backup systems is cost prohibitive
● Set up and maintenance could require up to 3 qualified administrators
● System failure would come at a high cost in dollars and downtime
● Multiple third-party vendors means security issues
● Costs add up for training on multiple proprietary operating systems
● Potentially profitable development time is spent maintaining multiple platforms
● Equipment is proprietary so development cycles are long and expensive

EmergeCore Network

● Purchase a full business system for about the same price as a personal computer
● Simple enough that a non-technical staff member can configure network services in minutes
● System recovery is achieved in minutes saving downtime and dollars
● Heightened security and simplified management
● No certification training required
● Quick and easy upgrades
● Remote monitoring and access made simple

Contact information
EmergeCore Networks
Megan Bowen
208-947-8555
mbowen@emergecore.com
http://www.emergecore.com

Direct Marketing Letter Sample

Get What You Deserve – Introducing the Mortgage Plus Program Exclusively for Medical Professionals!!!!

Dear xxxxxxx,

“Our homes are places of refuge we can go to in tough times. Where we can be exactly who we are and feel loved anyway.”

We have a program dedicated to nurses that helps the American Dream of homeownership become a reality. You spend countless hours devoting yourself to caring for others; now let someone take care of you.

Today the opportunity to buy a home that meets your needs is better than ever for a skilled worker like a nurse. If you are ready to make a move, quality homes in good locations are being offered at the lowest prices in the past 10 years, and at great interest rates.

You can now purchase, refinance or obtain new construction financing with mortgage programs geared specifically for nurses. And, with so many different options available, we can tailor a program to fit your particular needs.

  • Fixed-rate terms from 10 to 30 years
  • Adjustable-rate mortgages (ARMs) with 3, 5, 7 and 10 year fixed rates
  • Interest-only options
  • Stated income and no documentation programs
  • A unique cash flow program that provides 4 payment options
  • Up to 100% financing on many of our programs

And much, much more!

Advantages of Buying a Home …

Savings – The points used to obtain a mortgage, interest payments on mortgages, and property taxes are all tax deductible.

Creating wealth – History shows that owning a home is one of the very best financial investments.

Security – A home provides a stable a place to live and raise children without contending with the whims and rules of landlords.

Pride – Your investments in home improvements and maintenance benefit you, not a landlord.

Self-expression – You don’t have to get anyone’s approval to paint the walls red or put in flower boxes – your home reflects you.

Quality of life – The location of your home determines the neighbors, amenities, services, education and lifestyle you want for yourself and your family.

It’s Simple and Easy … 

In less than a few minutes, you could be on your way to securing real estate financing. Our experienced team of mortgage specialists will help find the mortgage that is right for you. And, you can do it all with a quick and simple phone call.

Call us today to learn about our mortgage plans and payment options geared exclusively for nurses.

Get pre-approved in minutes so you can shop for a home tomorrow with a pre-approval letter in hand.

Request a pre-screened realtor from us and start hunting for your dream home today.

Close on your new home, get the keys, move in, order some pizza, and kick off your shoes and celebrate!

Get What You Deserve … 

The pride of home ownership gives you and your family a sense of dignity, honor, stability, and security. Make an investment in your future and enjoy a part of the American Dream.

Best Regards,

Name
Address
Boise, ID
xxxx@xxx.com
xxx-xxxx

P.S. If you buy your home by April 15, you will receive an extra benefit from the U.S. Government! Contact us today to take advantage of this lucrative program and get into your dream home as soon as possible.

 

Commercial Real Estate Writing Sample

10 Reasons Why Brokers Choose to Work with Spectrus

1. Spectrus pays the highest referral fees in the investment real estate industry. Real estate professionals have received nearly $32 million from Spectrus since 2004. Spectrus pays a 2% referral fee on the gross sales price (debt plus equity), and all fees are delivered at close—quickly and fairly.

2. A renewable five-year referral fee agreement. Spectrus offers brokers one of the longest referral fee agreements in the investment real estate industry. As your clients continue to do business with Spectrus over a five-year period, you continue to receive referral fees—and you have the option to renew.

3. More listings. The single reason most investment real estate owners don’t sell is because they have nothing to go into. But with Spectrus, you can count on knowing there will always be a property available when they do sell. No more hours of research, running numbers, and making offer after offer in order to find the right property. With Spectrus, you can find it.

4. Properties located across the nation Spectrus has various property types spread across the nation. This means your clients can have the diversification they are looking for.

5. A user-friendly partner program. To motivate our partners to high levels of performance, Spectrus has created a business partner program designed to reward and recognize Spectrus’ top performing real estate professionals.

6. The opportunity to become an industry expert. Spectrus offers multiple educational resources, which provide brokers with the opportunity to become experts in the 1031 exchange and investment real estate industry.

7. An unmatched support infrastructure. Spectrus’ infrastructure is unmatched in the industry. With over 400 people working behind the scenes, including a dedicated Client Services team, you can rest assured that your clients are getting the quality they expect.

8. More options. It feels good when you can offer your clients more. With a wide range of investment real estate options, including opportunities from undeveloped land to income-producing properties for whole buyers, Spectrus’ offerings include:

Net Lease PLUS™ (income-producing properties offering set cash flow)

Land with Option

Construction and Development

Undeveloped/Raw Land (also available for part-ownership)
For each of these property types, professional property management services are available. In addition, your clients retain control of the significant decisions affecting the property.

9. Solid appreciation potential. Your clients receive 100% of the potential appreciation when their property is sold. Spectrus never takes a cut on the back-end.

10. A trusted company. Not only is Spectrus trusted, they’re respected. And their track record speaks for itself. Known for their performance, experience, and execution, Spectrus has:

Always paid the monthly contracted rental payment—always

Never had a capital call

Sold 10.9 million square feet of real estate

Sold 149 properties across 27 states, valued at more than $2 billion

Sold to more than 2,200 owners

Working with Spectrus you can be secure with the integrity that backs you up.

Press Release Writing Sample

Troy McClain says “You’re Hired” to Seybold Scientific

Google™ certified Seybold Scientific will provide online marketing services to help Boise’s “Apprentice” gain new market share

Troy McClain, the former apprentice to Donald Trump on NBC’s hugely successful television show “The Apprentice” announced his selection of Boise, Idaho-based Seybold Scientific to spearhead the development of his company’s Web 2.0 brand. Troy McClain, president of The McClain Company, seeks to expand his professional speaking series to include a whole new audience through the use of online social networks such as Facebook, Twitter and LinkedIn and create a truly unique engagement between the real and virtual world.

“I brought George Seybold on board because he is an industry leader and well-respected voice in the 2.0 world,” said Troy McClain. “Seybold Scientific’s unique process and proven results will give our company the expertise we need to develop and acquire new clients worldwide.”

In part, Seybold Scientific will be setting a social media and search engine optimization strategy that will update the Troy McClain website (http://www.troymcclain.com) and enable his “Keynote Speaker 2.0” brand to enter new and dynamic platforms.
“We’re very excited about beginning this relationship with Troy and The McClain Company,” said George Seybold, president of Seybold Scientific.  “Troy’s ability to truly connect with people in a personal way allows him to engage and inspire audiences around entrepreneurship and achieve remarkable business results. I look forward to enhancing his Web 2.0 profile and delivering new opportunities while demonstrating our commitment to world-class customer service.”

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users.

“Web 2.0 is not a thing. It is a state of mind,” said George Seybold. “People are joining and building online communities. They are engaging, sharing and building relationships which ultimately can help grow business. Sharing your knowledge and passion with others becomes infectious and people want to be a part of that.”

Web 2.0 concepts have led to the development and evolution of web-based communities such as blogs, wikis, and social networking sites like Facebook. Although the term suggests a new version of the Web, it just refers to changes in the way people are using the Internet.

“Technology is only great if you know how to use it, and Web 2.0 enables new ways for people to work and collaborate,” Troy McClain said. “However, lack of knowledge and understanding is preventing many companies from fully embracing these technologies or worse, leaving them open to fall behind their competitors. By utilizing Seybold Scientific’s talent, I feel my business experience will play a significant role in helping to expand my organization’s footprint as we broaden the markets in which we participate.”

For additional information, please contact George Seybold at 208.639.0781 or george@seyboldinc.com.

About Troy McClain
A self-made man and successful entrepreneur, Troy McClain entered the public eye as a cast member on the 2004 debut season of “The Apprentice” in which he battled to win the coveted title of first-ever apprentice to Donald Trump. He is founder and president of the Boise, Idaho based The McClain Company, a diverse and unique corporation providing coaching, personal branding, and speaker services. He also is the on the Board of Directors of the Special Olympics and is the official spokesperson for the 2009 Special Olympics World Winter Games.
http://www.troymcclain.com

About Seybold Scientific
Headquartered in Boise, Idaho, Seybold Scientific is a Google certified online marketing company offering a range of services from search engine optimization, paid search marketing, and social media strategy. Seybold Scientific is a rapidly growing company enabling organizations to get found online through the innovative use of technology.
http://www.seyboldinc.com

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