1. Check for canonization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to your preferred website.
2. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.
3. Frames, flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use frames at all and use flash and AJAX sparingly for best search engine optimization (SEO) results. If you are determined to go with Flash, make sure you have an awesome blog so your content can be found by the spiders.
4. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
5. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
Please give me a call today at 208.598.0084 or contact me at firstname.lastname@example.org for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.