10 Incredibile Mobile Marketing Insights

Check out this infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium. What do you think?

If you would like discuss mobile marketing in greater detail, give me a call @ 208.995.9437 or send me an email so we can discuss how I can assist you and take advantage of my free 1-hour consultation. Have a great day and thank you for stopping by.

Make The Most Out Of Your Marketing Dollars

Is your company facing increased pressure to get their message to the right audience. Is there a way to take control of your company’s advertising and maximize your return on investment?

If the answer is yes, then now, more than ever, you need to make every marketing dollar count.

Getting the most out of your marketing dollars is especially important in today’s economy. A company’s decisions need to show a return on investment, and drive targeted traffic to their business. Chances are your company has a great website that they paid a lot of money to have built. But what good is a beautiful website if your target audience cannot find you anywhere online? With the power of the Web, companies have the opportunity to employ their website as a marketing vehicle to increase sales, acquire new clients, build rapport with current clients, and reach their target market.

I help companies get the most out of their marketing dollars.
Give me a call @ 208.995.9437 or send me an email so we can talk.

Is Pay-Per-Click (PPC) Right For Your Business?

With billions and billions of  people on the World Wide Web every day, it is safe to assume that a lot of people also use search engines. So how do they use them when they are looking for local products and services? Public data and studies indicate that as many as 80% of potential prospects turn to the Internet first when looking for a local product or service. When was the last time you picked up your phone book to find a vendor or to do research? Phone books are still used but are a thing of the past for most consumers, and the new yellow pages are local internet directories and Pay-Per-Click (PPC) advertising. I know it, the search engines knows it, and if you resist it, there is a good chance your business may a thing of the past too. But is PPC right for you and your business?

1. Highly Targeted – Unlike direct marketing and other forms of advertising your ad will only be served (appear) when a prospect is actively searching for your type of business (typed into your pre-selected “keywords”)

2. Tracking – There is an old marketing adage that says “I know I am wasting 50% of my marketing budget, but I don’t know which half.” You can’t improve what you can’t measure and PPC advertising is very easy to measure. With search engine marketing (SEM), you are able to track every aspect of your campaign.

3. Testing – You can quickly and easily run A/B testing for both ads (to drive leads) and different landing pages (to convert prospects).

4. Performance Based – It is the only advertising available that you only get charged if a prospect actually takes action (clicks on your ad). This actually is a second form of qualifying. The prospect not only is actively searching for your type of business, but actually liked your ad enough to click on it.

A word of caution before you run off and start pouring money into your PPC campaigns. Though, there is no denying that, when executed correctly, PPC can be a leading sales driver and profit builder, it can also drain your marketing budget if you aren’t careful. Read and study as much as you can about PPC and how it works. It is also recommend you start out small and learn what works and what doesn’t and then scale up your budget when you begin to get the hang of it.

If you need assistance or have questions about Pay-Per-Click advertising, please contact me at 208.598.0084 or matt.shifley@yahoo.com.

A Lot of People Are Using Facebook

According to emarketer.com: Facebook usage has grown steadily in the past two years and will continue on a solid trajectory. eMarketer estimates that 132.5 million people in the US will be using the service this year; by 2013, that number will increase to 152.1 million. Read the rest of the story here …

Having an active presence on Facebook can have the potential to help you get found in the search engines. Setting up a Fan Page on Facebook therefore, should be an integral part of your marketing strategy. If you need assistance or have questions, please contact me at 208.598.0084 or matt.shifley@yahoo.com.

Will Twitter Help Your Google Rankings?

Yes and no. How is that for an answer? Recently, Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible. The main element of Google’s real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com.

Google’s PageRank algorithm looks at the link structure of a web page. The more websites link to a website and the more websites link to the linking websites the more relevant is the linked website. Tweets are not about links but about followers. On Twitter.com, people “follow” the comments of other Twitter users. The more followers a Twitter user has, the more reputable are the tweets of that user. If Twitter users that have many followers follow another Twitter user then these users will have a larger impact on the reputation of that user.

As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”

The follower reputation rank is only one of Google’s methods to rank tweets:

1. Hashtags – Twitter users often use “hashtags” in their comments. Hashtags are symbols that start with a # followed by a popular topic, for example #earthquake. If such a hashtag is included in a tweet, the tweet will show up in the real-time results when other Twitter users click the hashtag’s topic word elsewhere on the site.

2. Spam – While hashtags can be useful to maximize the exposure of a tweet, they are also often abused for spamming. The wrong hashtags can serve as a red flag that triggers Google’s spam filters. Google modeled the hashtagging behavior in ways that tend to reduce the exposure of low-quality tweets.

3. The signal in the noise – There can be thousands of tweets that contain a very popular word such as “Obama”. To find the relevant tweets, Google looks for “signals in the noise”. Such a signal can be an increasing number of tweets that mention other words near mentions of “Obama”, for example “Cambridge police”. The tweets with the signals will be chosen for the real-time results.

The problem with Google’s real-time results is that they don’t last. The time and efforts that you have to invest in getting listed in Google’s real-time results is better spent on optimization for Google’s regular results.