1. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
2. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
3. Search engines want natural language content. Don’t try to stuff your text with keywords. It will not work. Search engines look at how many times a term is in your content and if it is abnormally high, this will count against you rather than for you.
4. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text and use those keywords.
5. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings and that would be most unsavory.
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