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Press Release Writing Sample

Dan Wiebold Ford Using A Bold Approach To Enhance The Car Dealership Experience

Google™-certified and Boise-based Seybold Scientific is providing social media strategy services to help elevate Idaho’s #1 Ford dealership to even higher levels

NAMPA, ID (October 20, 2009) – Dan Wiebold Ford, Idaho’s #1 Ford dealership, has chosen Seybold Scientific to spearhead the development of the company’s social media strategy to communicate more effectively with existing and potential customers.

By upgrading the traditional car dealership experience, Dan Wiebold Ford is proud to offer an additional opportunity to connect and interact with customers. Through the use of a new website – www.BoldFord.com – and social media networks such as Facebook, Twitter and Flickr, Dan Wiebold Ford will incorporate social media into the customer experience and show them “Quality is job 1.”

“This year Ford is celebrating the 100th anniversary of the car credited with literally changing the world, the Model T,” said Dan Wiebold Jr., president of the Nampa Ford dealership. “Our new social media strategy will by no means have the same impact, but we are always trying to harness a little bit of Henry Ford’s innovative spirit. By integrating social media we can provide our customers a quality product with top rate service in a new and inventive way.”

Social media venues like Facebook and Twitter, when used correctly, enhance customer relationships by creating multiple pre- and post-sale touch points. Connecting with the customer in this way has proven to elevate companies to new heights by bringing in new revenue, increasing loyalty and brand awareness, and providing the company with a common voice.

“The way we employ social media within organizations creates alignment throughout the company. From sales to service, every person will understand the impact social media has on their job and their company,” said George Seybold, president of Seybold Scientific. “Businesses like Dan Wiebold Ford see the big picture and know that social media creates a positive impact on the employees and ultimately a positive impact on their business.”

An additional reason Dan Wiebold Ford is at the forefront of change involving the car dealership experience is the 8 new models the Ford Motor Company has introduced that are geared towards the 18- to 40-year-old market. Dan Wiebold realized the way this demographic buys today is unlike any other group and their purchasing habits are influenced by social media and digital word-of-mouth marketing.

“This is the opportunity that social media created and Dan Wiebold Ford is embracing it,” said Seybold. “They understand there is a unique shift in the way companies engage their customers. They understand that by connecting with their customers in the way they want and expect that they will be more aligned with their automotive needs.

For additional information, please contact George Seybold at 208.272.9492 or george@seyboldinc.com.

About Dan Wiebold Ford
Located in Nampa, Dan Wiebold Ford is Idaho’s #1 Ford dealership. The dealership offers new and used vehicles and has been in business for more than 33 years.
http://www.boldford.com

About Seybold Scientific
Headquartered in Boise, Idaho, Seybold Scientific is a Google-certified online digital business development company offering a range of services from Online Reputation and Brand Management, Online Business Development (including search and social media strategy and delivery) and Work Systems and Process Improvement. Seybold Scientific is a rapidly growing company enabling organizations globally through technology and sales-centric marketing.
http://www.seyboldinc.com

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Blog Writing Sample

What Does Owned and Managed Mean at The Sundance Company? 

Boise, ID (June 5, 2012) – The Sundance Company, one of the most trusted and knowledgeable commercial real estate leaders in the Boise Valley, prides itself on its ability to provide commercial real estate options as they own and manage more than 1.5 million square feet of quality and desirable commercial real estate space in the Boise Valley.

But what exactly does owned and managed mean? Well at The Sundance Company it means they are putting more than 35 years of experience and dedication to work as they deliver real estate peace of mind to current and prospective clients. The Sundance Company is skilled in all phases of the commercial real estate process, and this finely tuned process includes the financial feasibility of commercial real estate development, which involves the identification and evaluation of critical assumptions related to the creation, construction, and operation of economically viable commercial real estate projects in the Boise Valley. From idea inception to asset management, the thorough understanding of this process benefits not only The Sundance Company, but investors, lenders, builders, and communities, as well.

Therefore, the success of The Sundance Company comes from the fact that they truly care about the success of their clients. They pride themselves on  the quality of their portfolio, the depth of their management team and, most of all, their dedication to customers. In every aspect of business, The Sundance Company delivers because they treat every building as if they will own it for life, care for each building like they care for their own homes, and promise unparalleled response and follow through, which results in high-tenant satisfaction, long-term comfort, cost-savings and occupancy.

If you have further questions about the owned and managed commercial real estate properties at The Sundance Company please call 1.208.322.7300 or visit www.sundanceco.com.

About The Sundance Company
Established in 1976, The Sundance Company has the experience to help you with your commercial real estate needs in Boise, Meridian, Nampa, and the greater Treasure Valley. If your requirements include property management, leasing, real estate development, project planning, construction or space planning then look to us. The Sundance Company has more than 1.5 million square feet of office and industrial space available in prime Boise and Meridian locations. More information is available at www.sundanceco.com or 208.322.7300.

Testimonial Writing Sample

Hunt Strong founder enjoys his time at Bushmen Safaris

Davie “Crockett’ Ferraro founded Hunt Strong – www.ihuntstrong.comto enhance the lives of outdoors men and women to become more successful in the field. Davie helps get people get in great physical shape to be able to take that one opportunity to make an ethical shot on what could be your trophy of a lifetime. He spent some time hunting at the Bushmen Safaris facility in South Africa and was kind enough to share his experiences.

Bow hunting in South Africa with Bushmen Safaris was no doubt a trip we would remember for the rest of our lives. Weeks prior to our arrival at Bushmen, I e-mailed the staff with the types of foods I consume on a regular basis to ensure I was properly prepared for success. Lydia, an awesome cook and friend, took great care of us and not once did I consume anything that was not on my nutritional regimen for our entire stay at Bushmen Safaris.

We were greeted with smiles at Johannesburg airport by Shannon, one of South Africa’s best professional hunters, then off we were on our car ride to Bushmen Safaris. During our ride we shared several stories of our successes and failures of hunting throughout our lives. I will say it was a little weird riding on the other side of the road and the other side of the car. What was even more different was driving on the other side of the road. Yes, Shannon let me drive the last 5 miles into camp. I can now check that off the list.  Once we arrived at Bushmen, I was kindly greeted by Nick, a professional hunter and Shannon’s father, Lydia, Nick’s wife and Shannon’s mother, and the rest of the staff at Bushmen Safaris.

I sighted in my bow to make sure it did not get knocked during travel and studied some shot placement videos to make sure my shots would be ethical. The vitals of the animals in Africa are different than our big game in the United States. Their hearts for the most part are right in the shoulders at the far front of the animals.  We also discussed our hit list.  Hit list, meaning the plains game I wanted to harvest. On the top of our list was a Zebra, Gemsbok, Impala, Blesbok, Warthog, and if a huge Kudu would present itself, I would harvest it. You may be thinking “Why a Zebra?” Here’s why. Not only are they gorgeous, but a Zebra can live up to 30 years and they are very smart and tough to get a shot on. I love challenges and was up for it. I was only going to harvest mature animals, no different than if we were hunting in the United States. I am a hunter, not a killer. After all, it would just help out Bushmen’s management program. We were extremely tired from all the traveling, but I still could not sleep with such excitement rumbling through my body.

After a week at the beautiful Bushmen Safaris facilities, we successfully ended our hunt at Bushmen Safaris with a monster wide Kudu bull, an impressive Waterbuck, two Impalas, and memories engrained in our heads for the rest of our lives.  We have some incredible pictures and videos to share along with some mounts that will remind us of our hunts with Bushmen. Hunting South Africa was by far an unbelievable experience. Getting within, at times,  5 to 25 yards to watch these plains game animals is just breathtaking. And the sunsets and sunrises, wow, it’s like you can just reach up and shake God’s hand. We will be back, especially since we did not get our shot at a Zebra or Gemsbok. A huge thank you to SCI and Bushmen Safaris for making this trip, a trip of a lifetime. I truly feel blessed to have experienced hunting the bush at such a young age and can’t wait to get back.

Marketing Flyer Sample

The New TitleOneCorp.com
Better Service. Better Technology. Better Get Started.T1

TitleOne is pleased to bring our customers another advantage – a newly launched web site, TitleOneCorp.com

Our innovative site has raised the technology bar once again by bringing another first to the Treasure Valley—My TitleOne. A feature that lets you create and save your own dashboard, My TitleOne gives you instant access to heaps of information, calculators, forms and much more.

As always, you can continue to expect world-class customer service and focus online, in person, or on the phone.

TitleOne knows it’s more fun when you’re in the driver’s seat.
Log on today to get one-click access to your favorite tools and resources and experience the difference at TitleOneCorp.com.

Marketing Strategy Example

Seybold Scientific’s Marketing Recession Guide 

It’s official. We are in a recession. Not that you needed confirmation from the government to tell you that especially as a business owner. But now that a recession has been officially declared – What is your company suppose to do to take advantage of the current business climate? Two words: Inbound marketing.

Inbound marketing is marketing focused on getting found by customers.

Companies have been using traditional or outbound marketing since the dawn of advertising to find customers. They have used techniques such as cold calling, print advertising, television ads, junk mail, spam and trade shows to get their message in front of the right person.

However, technology has helped make these techniques less effective, less successful, and ultimately more expensive. Caller ID blocks cold calls and telemarketers, digital video recorders make television advertising less effective, spam filters block mass emails, and tools like RSS are making print and display advertising less successful.

Of course, it is still possible to get a message out through these channels, but it takes more time and effort. Did I mention it also costs more money? And in today’s landscape spending more is not an option.

Today’s competitive environment demands that enterprises leverage each customer interaction for maximum benefit.

Instead of interrupting people with television ads, people and companies create videos that potential customers want to see. Does YouTube sound familiar? Instead of buying display ads in print publications, people create their own blog that people subscribe to and read on a daily basis. Instead of cold calling, companies create useful content and tools so that people call them looking for more information.

Inbound marketing is where you help yourself get found by people already learning about and shopping in your industry.  Your website needs to attract visitors naturally through the search engines, the blogosphere, and the social media sites.  In order to do this, you need to set up your website so it is smoking hot. It needs to be the place people bookmark. The site people subscribe to; the domain that gets top of mind awareness.

The game has changed. Are you ready to play ball?

Your potential customers are no longer driving to the mall to spend their hard-earned money. They are gathering online to find what they need. You are trying to sell a pay phone to a cell phone nation. They have all migrated to a new solution. Are you ready to sell to the new consumer?

With the inbound marketing tools that have become available over the past few years, the scale of any business can be unlimited. If you have a great product and the skills to communicate with your customers, you can compete with the biggest advertising budgets.

Pretty exciting, and for small businesses it is empowering.

To learn more about inbound marketing and how it can help your business in 2009, give Seybold Scientific a call at 208.639.0781.

About Seybold Scientific
Headquartered in Boise, Idaho, Seybold Scientific is a Google certified online marketing company offering a range of services from search engine optimization, paid search marketing, website development and social media strategy. Seybold Scientific is a rapidly growing company enabling organizations to get found online through the innovative use of technology.
http://www.seyboldinc.com

Direct Mail Postcard Sample

EmergeCore Postcards

CONCEPT: IT in house vs. I.T. in a Box. (Show a picture of some nerdy IT guys on one side and then on the side show the small, sleek IT-100)

HEADLINE: One of them has all of your basic IT needs covered and won’t need time off for a Star Trek convention.

EmergeCore Networks developed the IT-100 specifically to address the infrastructure technology needs of the small business customer. The IT-100 all-in-one IT solutions provide the support, services and functionality required for the small business owner.

Traditional Network

● Having one or more backup systems is cost prohibitive
● Set up and maintenance could require up to 3 qualified administrators
● System failure would come at a high cost in dollars and downtime
● Multiple third-party vendors means security issues
● Costs add up for training on multiple proprietary operating systems
● Potentially profitable development time is spent maintaining multiple platforms
● Equipment is proprietary so development cycles are long and expensive

EmergeCore Network

● Purchase a full business system for about the same price as a personal computer
● Simple enough that a non-technical staff member can configure network services in minutes
● System recovery is achieved in minutes saving downtime and dollars
● Heightened security and simplified management
● No certification training required
● Quick and easy upgrades
● Remote monitoring and access made simple

Contact information
EmergeCore Networks
Megan Bowen
208-947-8555
mbowen@emergecore.com
http://www.emergecore.com