Content is one of the most important pieces. Without it, you are just showing off a graphic composition, even if done amazingly well, you are missing the necessary information your customers need to purchase what you offer. For online marketing reasons content helps you rank top on search engines.
How? When you constantly post information on your site web spiders establish that you are a constant content generator, therefore you will be visited with more frequency than pages that don’t post with the regularity you do. This way you become a more important and useful website people consult regularly.
Keywords are very important in this process, especially on titles or headlines. Also on the first paragraph of your content, keywords are added with the intention of becoming the main words on your site, the way you are going to be found online. So, when your potential customers enter those words on search engines, your site appears on the first places without having to pay for words or place bids on them, like PPC campaigns.
You will have a natural ranking on Google, Yahoo, Bing and other search engines depending on how frequent you add information on your website. There are many ways of having different sections on your website to post information: news, blogs, press releases, audio content, video content, etc.
Although written content is useful for web crawlers to improve your search engine positioning, other information sources will also generate more traffic on your site. Remember, you are creating a site to be positioned online and a spot where people can find the products/services you offer, also a place where web surfers can find useful information and tools they search for online.
Please give me a call today at 208.598.0084 or contact me at firstname.lastname@example.org for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.