The purpose of creating social networks basically began as places where people could have access to other known members and share information, thoughts and experiences on different subjects. For online marketing strategies, social networks are great sites to promote products, services or brands, approaching customers in a direct way, without any intervention of thirds in the process. Directly hitting the market segment your company is aiming at.
Its constant mutation has generated new features and ways of operating, making usability on these communities necessary for personal and work related issues, increasing the number of online social users significantly. Entering a network where you know your potential market segment is present may radically increase the chances of reaching a broader, more specific segment in the same market place. If used wisely you may have an army of followers that are faithful to your products and name brand.
Know how to operate among these communities. Depending on your target audience choose where your marketing efforts will be present. Research, know where your audience is logging in and be a part of that community too. Begin by knowing what the social network you are working with offers, what features and characteristic are available to work with. Know how to use them in your favor to attract potential customers. Know the communication channels available in social networks such as:
• E-mail for marketing campaigns
• Instant message boards
• Multimedia availability
• Ways of promotion available in the social network
Have a marketing strategy for your social communities ready. Know how you are going to reach your potential customers. How are you going to be known in that specific network and what are the options to reach a broader audience. Be constant; work on your communities and build a relation with your members. Answer questions if asked, support people in any way possible, and add value to your corporate concept by attending people’s needs.
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