Search engine optimization (SEO) copywriting requires a different approach than traditional copywriting. It could be boring, to be honest, but if done properly it will bring you results. Here are some tips that you can apply to help your SEO efforts:
1. Give the primary keyword most importance. Always keep the primary keyword in mind while writing the article. While I don’t believe in taking away a writers freedom, it’d be good if you can write an article around the suggested keyword and maintain a keyword density of 6-8% in the whole article. Also make sure the primary keyword is evenly “sprinkled” around in the whole copy.
2. Use tags to highlight phrases containing the primary keyword. Make sure you use strong tags to highlight phrases that contain the primary content and the variations of it. Also make sure that you don’t go around highlighting every occurrence of the keyword but around 3-4% in the whole text and near the start/end of the entire copy is ideal.
3. Use variations of the primary keyword in the articles. Use variations of the primary keyword in a healthy ratio of 4% of the entire copy. For example if the keyword is “Flower” the variations would be “red flower” “blue flower” etc and not “flowers” or “flowering”.
4. Maintain a keyword density of 6-8% of the primary keyword and at least 3-4% of the variations
5. While linking to other sites, use a nofollow attribute. Use a nofollow attribute to external link sources wherever necessary, especially if there are lot of outgoing links in a particular article. I’d say if you run beyond 3 links in an article, it’s better to nofollow them while you can ignore nofollows for links less than three in number.
6. Use titles for links. Use the “title” attribute for all links external or internal. In the title attribute, give a short description of less than 6 words containing the primary keyword or its variations. Ex:- “More articles on Wedding” where “Wedding” is the primary keyword.
7. Try to interlink to your own pages/articles with the appropriate keyword that suits the content of the destination article. Do not use nofollow attributes while doing this.
8. Try to maintain a length of at least 250 words in the whole article. This is to make sure that Google gets the chance to scan your copy and collect the keywords from it. If it’s a short article, the engines might not consider it a valid doc.
9. When writing headings, try to make sure that the primary keyword is placed in the first three words. Ex:- “Wedding Troubles – Article 1,2 and 3” where Wedding Troubles is the keyword.