Is Social Media Marketing Effective?

The return on investment of social media by MDGadvertising. This infographic also tells you what are the social media channels with the highest ROI figures according to marketers who actually measure their ROI. What do you think?

If you would like to discuss your social marketing needs in greater detail, give me a call @ 208.995.9437 or send me an email so we can discuss how I can help you. Free 1-hour consultation available. Have a great day and thanks for stopping by.

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Small Businesses Can’t Ignore Social Media

Jason Squires has put together a thoughtful list of 10 Reasons Why Small Business Can’t Ignore Social Media. It provides all the evidence any small business needs if they were still curious whether or not to take the dive. What do you think? Is there any reason why a small business should not be active in social media?

If you would like to discuss your social marketing needs in greater detail, give me a call @ 208.995.9437 or send me an email so we can discuss how I can help you. Free 1-hour consultation available. Have a great day and thanks for stopping by.

SEO vs. SEM: What’s the Difference?

The folks over at Creative Content Experts came up with a neat infographic about the difference between search engine optimization (SEO) and search engine marketing (SEM). What do you think?

If you would like discuss SEO or SEM in greater detail, give me a call @ 208.995.9437 or send me an email so we can discuss how I can assist you. Free 1-hour consultation is available. Have a great day and thank you for stopping by.

What Do They Say About First Impressions?

You don’t get a second chance at making a first impression. Most likely, there are a lot of competitors selling the exact same product or services as your business. How can you convert potential clients into buyers? First impressions and understanding the consumer.

For the purpose of this article, we are going to categorize potential clients into three areas. The customer service potential client, the need potential client, and the best price potential client. The potential client that buys from who they like puts a huge emphasis on customer service and they will buy from a person and a business that they feel most comfortable with. Once you convert this person into a buyer, you have a great chance of retaining a lifelong customer.The potential client that buys a product or service from whoever has what they need is usually a one time customer, however, this potential client can be converted into a lifelong customer. The best price only potential client will continue to buy from you, as long as you have the lowest price. This customer is usually unhappy no matter what you do, always feeling that they didn’t really get the best price.

So, how can you put this information to work in regards to first impressions? First, you need to realize that potential clients who buy from people they like, make up the majority of your customer base. They usually form an opinion of you in the first few seconds of the meet and greet stage. If you’re not making a good connection during the meet and greet, you’re only left with price shoppers and people who have to have what you are selling. Basically, you’re losing a lot sales.

How do we go about making a good impression during the meet and greet? We need to make sure that we’re positive and upbeat, no matter what might be going on in our world. Smile, I don’t care if you’re using a phone for your communication method, the person on the other end can sense a smile. You also need to come off as a confident individual, that sounds like an expert.

Does what you wear matter?  If you are meeting potential clients in person, they see you before you ever open your mouth. Even if you are calling out to your potential clients, if you are lounging in your shorts, you probably sound like you’re at the beach. There is no such thing as being overdressed and you are only as good as you feel. Work on a proper introduction and if you are face-to-face with potential clients, you need to be making eye contact. In a business-to-consumer environment, if a female is involved, always introduce yourself to her first. Do not forget to introduce yourself to the whole party, even if they’re children. Please make a mental note of the names you obtain during the meet and greet and don’t forget them.

I can help you make a great first impression with your website, copywriting, or other online marketing needs.
Give me a call @ 208.995.9437 or send me an email so we can talk.

Are You A Social Media Expert?

Below is an awesome article from Ian Lurie about all the experts out there in the social media field. Enjoy.

If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone’s claim of expertise is legit? Here’s my quick quiz. Ask each question and take the appropriate action:

1: Do you have a blog?

If the expert answers ‘no’, that may be OK. Follow up with something like ‘Oh, you’re using Posterous instead?’. If they look at you blankly, end the meeting there. No sense wasting your time.
If the expert answers ‘yes’, get the address and go look. If they’ve been blogging for less than 2-3 years, and there’s no explanation like “I had to move my blog”, again, end the meeting.
Any social media expert has been somehow participating in the conversation for a long time.

2: When did you start in social media?

“6 months ago”. Yeah. OK. Bye.
“2 years ago”. Hey, not bad. Worth a chat.
“In 1992″. Er. Um. They’d better be referencing BBSes and Usenet.

3: What is social media?

“Blogging and Twitter and stuff”. Excuse yourself for a bathroom break and don’t come back.
“All of the conversations going on between people and people and businesses and such online”. Not bad.
“A trendy term to describe a new kind of mass media”. Totally acceptable.

4: What’s a social media campaign?

“Voting something to the front page of Digg using my proxy server and 35 computers”. Flee the scene, and get to a minimum safe distance as soon as possible. The Digg brigade may be on its way. Whatever you do, don’t hire them. While this is a valid tactic (I guess), it’s not a campaign. Nor does it generate long term results in most cases.
“Developing a great message and then reaching out to people, while giving them an incentive to ‘pass it on’”. Yeah, OK, keep ‘em around.
“I have this great software that will put a link to your site on 21,000 forums and 10,000 blogs…”. Push them down the garbage chute. Don’t be seen with them in public.

5: How do you monitor social media for a client?

“Huh?” Hopefully your next step is obvious.
“Google alerts”. Not bad, but wait and see if they add in stuff like subscribing to Twitter searches and the like.
“I use a 3rd party tool”. Fine, but make sure they do more than plug in some keywords and wait for e-mails. A human being needs to review what the tool reports or its worthless.

6: How do you measure ROI?

“Oh, shut up”. Perfectly OK, especially if the expert turns purple for a moment first. They’re just sick of hearing this question, which means they’ve been around the block a few times.
“It’s complicated, but here’s a high-level view…”. Nice!!!
“I track clicks from Twitter”. Nope, sorry.

7: How do you build an audience?

“I auto-follow 20,000 people on Twitter”. If you’re OK with it, kick them in the groin for me. If not, nod politely and move on.
“I follow interesting, relevant people on Twitter, comment on relevant blog posts and try to get into the conversation”. Home run. Try not to weep with joy.
“We need to figure out the campaign first”. Good answer. Give them a hypothetical campaign to be sure, but clearly you’re on the right track.

8: Do you offer a guarantee?

“Yes, I’ll get you 1000 links and 20,000 clicks”. See number 7, first action.
“Yes, that I’ll work my butt off for you”. I like it.
“No, because we’re marketing to people, and it’s hard to say what they’ll like/not like, or what might happen in the world that will affect behavior”. Also good.

9: How did you learn all this stuff?

“Oh, I read this book I bought from Amazon.com”. Wargh. By the time that book went to print it was out of date. No go.
“I’m always learning”. Good answer.
“I read a lot of blogs, and try to use as many different tools as I can”. Also good.
“I go to conferences”. Yeahhhhhh. Might be OK. Answers to the other 9 questions should tell you.

10: How does social media impact SEO?

“It doesn’t”. Slap them and tell ‘em that’s from Ian.
“It builds links”. That’s half the answer.
“It builds relationships that turn into links later”. HIRE THEM NOW.

Bonus question: How often do you write?

“I hate writing”. Cough.
“Oh, I try to but I don’t have much time”. Cough. Cough.
“Every day”. DING DING DING. A winner!
There you go. An instant social media expert evaluator. Sort of like a Cylon Detector, but hopefully more effective.
By the way, print a copy of this. If you get word-for-word answers, you might think twice.

 

A Lot of People Are Using Facebook

According to emarketer.com: Facebook usage has grown steadily in the past two years and will continue on a solid trajectory. eMarketer estimates that 132.5 million people in the US will be using the service this year; by 2013, that number will increase to 152.1 million. Read the rest of the story here …

Having an active presence on Facebook can have the potential to help you get found in the search engines. Setting up a Fan Page on Facebook therefore, should be an integral part of your marketing strategy. If you need assistance or have questions, please contact me at 208.598.0084 or matt.shifley@yahoo.com.

Posting Strategies on Facebook

An interesting article at emarketer.com for businesses regarding posting strategies that encourage feedback on Facebook. Companies should consider the day, time, and content when writing posts.

You can read the rest of the article here ….

If you or your company need help with your Facebook page or would like to discuss a strategy to ensure you are getting the most out of this powerful social networking tool then please give me a call at 208.598.0084 or email me at matt.shifley@yahoo.com.