SEO vs. SEM: What’s the Difference?

The folks over at Creative Content Experts came up with a neat infographic about the difference between search engine optimization (SEO) and search engine marketing (SEM). What do you think?

If you would like discuss SEO or SEM in greater detail, give me a call @ 208.995.9437 or send me an email so we can discuss how I can assist you. Free 1-hour consultation is available. Have a great day and thank you for stopping by.


3 thoughts on “SEO vs. SEM: What’s the Difference?

  1. What’s your take on the idea that “Search Engine Marketing” is the umbrella term for both SEO and paid search marketing? In other words, SEM and SEO aren’t necessarily on the same level of categorization.

    Keep up the solid posts!

    Evan VanDerwerker

    • I think they are two sides of the same coin: search. I feel SEO and SEM are not one in the same, and SEO is considered a subset of SEM services. If you want to be successful online I think you need to be visible in both organic and advertised links, which means you need both SEO and SEM.

  2. Excellent post clarifying the difference between SEM and SEO. SEM is broad and offers a variety of strategies, including SEO, to market a website online. Amazing how often people think the two terms mean the same thing.

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