freelance copywriting

Professional Copywriting Services in Boise

M. Shifley Leave a comment

Copywriting for Brochures and Catalogs
The printed brochure or catalog, has an important role to play in marketing your business. Whether you need a fresh look at your company identity, or require a stand-alone sales tool, I can help you create the most effective brochure or catalog, with a strong and lasting impact.

Website Critique and Enhancement Services
A comprehensive package of services designed to analyze and improve your website’s marketing process and content. A valuable opportunity to get a professional second opinion on what you already have, and practical solutions to increase conversion rates.

Copywriting for Direct Mail and Sales Letters
I will write persuasive messages or rewrite your existing material. Writing effective letters means creating messages that target your potential customers and get direct, immediate results.

Copywriting for Magazines and Newspaper Ads
With magazines, advertisers have the opportunity and space to deliver a sharp message and to really distinguish their products or services from the competition. The best magazine ads are the ones that have been created with the special features of the medium in mind, using a wide variety of creative options.

Copywriting for Posters and Postcards
Messages on posters must be brief, and lettering must be large enough for easy reading. The most impressive, attention attracting posters must include both a strong, intelligent slogan and a well written text. I have vast experience with both posters and ad post cards.

Writing Press Releases
My press relations (PR) service can deliver ad messages, marketing materials and business information. Using professional PR ncreases the credibility of sales messages. PR improves a company’s credibility in the marketplace by acquiring neutral third-party endorsements for its services or products. I create professionally written materials, that people read to be challenged, persuaded, or to become informed.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Copywriting Services for Boise and Beyond

M. Shifley Leave a comment

Ad copy doesn’t have to be annoying or patronizing to sell. It does, however, need to be distinct and creative, and a good freelance copywriter will make sure it’s both. And you have come to the right website because I can help create a clear message with you copy and cut through the clutter.

Are you in need of a slogan? Well some people do call them slogans, but in the ad biz they’re known as tag lines. A good tag line is important; it sums up the key element of your product in one smart line that people will remember. As an advertising copywriter, I can create the perfect tag line or slogan for your company.

Another copywriting need that companies are in demand for is search engine optimization (SEO).People come to your site for information, so it better be good as well as short and easy on the eyes. A smart SEO writer can make your web content appeal to the major search engines like Yahoo and Google by optimizing your site so search engines find you and list you ahead of your competition.

Anyone with a pen can write, but if you want your advertising to stand out, consult a professional copywriter. I’ve done it all and would be more than happy to help you or your company out.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Copywriting & online marketing services for the greater Boise metropolitan area

M. Shifley 1 Comment

After graduating from the University of Idaho in 1999 I embarked on my professional career. First stop – Roseburg, Oregon as a sports writer for the Roseburg News-Review. Not a bad gig but my heart belonged in Idaho as I missed my future wife who was still there. So after giving Roseburg the old college try  – I think 6 months is the standard duration these days –  I moved back to Boise and landed a job with The Idaho Statesman as a copy editor. I spent nearly 5 years there and learned a lot and met some great folks. I was in charge of the Life and Scene sections and wrote video game reviews but it became clear that I needed to work a day shift if the love of my life and I were going to share our lives together. I worked nights and we were ready to get married and I thought it would be nice to spend some time with her. So job #3 was with FOR 1031 – a national commercial real estate company – as a copywriter. Another solid gig with great people and after nearly 5 years there my job title had changed to online marketing mananger. The economy also changed and in October 2008 I was laid off. For the first time since I was 18 I was without work and it was kinda scary. I looked at my options and decided to take control of my destiny by becoming a freelance writer and online marketing consultant.

So I am here to help you. What you would like to order today?

My skills include:

• Extensive, award-winning writing and editing experience of more than 10 years
• More than four years experience creating and managing successful online marketing initiatives for a leading national commercial real estate company
• Proven ability to create, manage, and implement multiple projects while adapting to changes in time lines, deadlines, and project goals
• Online marketing skills include search engine optimization (SEO), pay-per-click (PPC), email marketing, viral advertising, keyword development, social networking, and competitive research
• Proven track record of driving sales through online marketing

Give me a call at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information.