seo tips

Five more Search Engine Optimization and Online Marketing Tips

M. Shifley Leave a comment

1. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness such as a blog adds relevancy to your site in the eyes of the search engines.

2. Be sure the links to your site and within your site use your keyword phrases. In other words, if your target is “fat bassets” then link to “fat bassets” instead of a “Click here” link.

3. Focus on search phrases, not single keywords, and put your location in your text (“our Boise store” not “our store”) to help you get found in local searches.

4. Don’t design your website without considering search engine optimization (SEO). Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

5. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even in your domain name.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.

Five Search Engine Optimization and Online Marketing Tips

M. Shifley Leave a comment

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality back links using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

Please give me a call today at 208.598.0084 or contact me at matt.shifley@yahoo.com for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.