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Matt Shifley: Marketing Specialist 
Very cool graphic, Matt. I think the step beyond “Makes Purchase” is “Becomes Advocate.” So much business (especially for small businesses) is driven by word of mouth and friendly recommendations; however, there aren’t many who seek to leverage the advocacy of their customers.
Keep up the useful posts, and feel free to return the favor on my blog!
Evan VanDerwerker
http://vanderwerker.com
Thanks for stopping by Evan, and I will stop by your site as well. Have a good one.