Make The Most Out Of Your Marketing Dollars

Is your company facing increased pressure to get their message to the right audience. Is there a way to take control of your company’s advertising and maximize your return on investment?

If the answer is yes, then now, more than ever, you need to make every marketing dollar count.

Getting the most out of your marketing dollars is especially important in today’s economy. A company’s decisions need to show a return on investment, and drive targeted traffic to their business. Chances are your company has a great website that they paid a lot of money to have built. But what good is a beautiful website if your target audience cannot find you anywhere online? With the power of the Web, companies have the opportunity to employ their website as a marketing vehicle to increase sales, acquire new clients, build rapport with current clients, and reach their target market.

I help companies get the most out of their marketing dollars.
Give me a call @ 208.995.9437 or send me an email so we can talk.

Promoting Your Website

When you have a business, website promotion is essential to success. You want to get as many people looking at your website that you can. Without website traffic, it could lead to less customers and less sales. Websites are key to informing customers and non-customers about your company and product.

The first step in website promotion is to first get it listed on the main directories on the Internet. These directories include Yahoo and most importantly Google. The goal is to have your website be the first thing listed when someone searches for your product, something similar to your product or your company. Keywords play a big part, and if you pick the right keywords, it will rank higher on the search pages and be easier for customers to find the.

If this seems too risky, these directories also allow you to pay them so that your website will be guaranteed to be seen when using the selected keywords. However, it will be in a different part of the page then the search results. This is known as pay per click marketing, and you will have to pay the directory a fee every time someone clicks on that link.

You can also use current cutting edge methods to advertise your website. You can make podcasts and even YouTube videos. These essentially work like commercials, but are entirely free to put on the Internet.

Another step in website promotion is to actually tell people about it. Tell your friends, people you see on the street, anybody. This could have a chain effect and they could tell their friends which creates more traffic and hopefully more customers. Other ways to do this is visiting online communities and forums where your target customers visit and tell them about the website.

Having a website is essential to a business now, whether it’s a home business or a corporation. However, websites do not promote themselves, so you need to become aware of all the options available to you to create traffic. The more traffic you have, the more customers you will have.

There are also people like me that can do all of this for you. I can specifically focus on Internet marketing and know how to do everything that was mentioned in this article. You will have to pay people like me for these services, but it could be beneficial to deal with people who know what they are doing especially if you need to focus on your business or feel overwhelmed with promoting your website. If you have additional questions, please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or matt.shifley@yahoo.com.