Online Marketing Tips for your Press Release

When most people think of public relations, they understand it to be the act of relaying news to a media source via a press release. They believe once they submit a press release, that’s all they can do. They wait to see what the press release can do for them. Too many people submit a press release to a variety of news outlets-thinking they have a great story the media will pick up-but they hear nothing back.

Instead, they wait, and wait, and wait. Nothing happens. Ever since the first press release was published on October 30, 1906, public relations has been shaped and defined by more than a written release. Networking, relationship building, trustworthy practices, and brand presence are just a few additional elements that help define public relations.

Today, with a wide variety of news mediums to choose from, the public has spread itself across several channels. If you choose to convey your company message only through one medium, such print media, you may find the public is elsewhere and your efforts wasted.

If you’re not using online platforms to enhance your public relation efforts, then you’re missing an opportunity to expose your brand to the public, generate leads, increase sales, and boost credibility. Some of the most innovative and effective ways to reach your target market online include PR 2.0 and optimized press releases.

• PR 2.0: By definition, PR 2.0 is a social media press release. This newly developed public relations tool was born from the rise in social media popularity. As more and more people use flickr,, YouTube, Facebook, Twitter, and Digg, they are more desensitized to newspapers and traditional media outlets. Because of this shift, using modern media forms, in addition to traditional forms, is the most effective way to get across time-sensitive news items related to your business. PR 2.0 incorporates a variety of interactive social media elements including video, Twitter pitches, share options, bookmarking capabilities, photos, slideshows, bulleted information, links to your website, blog, and social media sites, and contact options. Because social media press releases are viral, the audience base you can reach with it is infinite.

• Optimized Press Release: Also known as search engine optimization (SEO) PR, an optimized press release is search engine optimized to ensure it pulls up on search engine result pages. In other words, the optimized press release is written to incorporate important keywords that prospects may be using as search terms. One of the most popular places the public and even the media go for their daily news dish is the Internet. Google News, Yahoo! News, and Bing, to name a few.

If you post an optimized pr in popular search engines, you can be sure to get some hits off of it. Similar to a social media release, an optimized pr is viral and has the ability to reach a countless number of prospects.

It’s obvious the public relations model has shifted over the years, but public relations still, without a doubt, embodies the same principles it did over 100 years ago: provide the people and the press with truthful, accurate information that is both newsworthy and valuable.

If you have additional questions about how I can help your press release generate more leads and how important it is to helping your company receive more exposure online please contact me and I will be more than happy to help. I can be reached at 208.598.0084 or

Professional Copywriting Services in Boise

Copywriting for Brochures and Catalogs
The printed brochure or catalog, has an important role to play in marketing your business. Whether you need a fresh look at your company identity, or require a stand-alone sales tool, I can help you create the most effective brochure or catalog, with a strong and lasting impact.

Website Critique and Enhancement Services
A comprehensive package of services designed to analyze and improve your website’s marketing process and content. A valuable opportunity to get a professional second opinion on what you already have, and practical solutions to increase conversion rates.

Copywriting for Direct Mail and Sales Letters
I will write persuasive messages or rewrite your existing material. Writing effective letters means creating messages that target your potential customers and get direct, immediate results.

Copywriting for Magazines and Newspaper Ads
With magazines, advertisers have the opportunity and space to deliver a sharp message and to really distinguish their products or services from the competition. The best magazine ads are the ones that have been created with the special features of the medium in mind, using a wide variety of creative options.

Copywriting for Posters and Postcards
Messages on posters must be brief, and lettering must be large enough for easy reading. The most impressive, attention attracting posters must include both a strong, intelligent slogan and a well written text. I have vast experience with both posters and ad post cards.

Writing Press Releases
My press relations (PR) service can deliver ad messages, marketing materials and business information. Using professional PR ncreases the credibility of sales messages. PR improves a company’s credibility in the marketplace by acquiring neutral third-party endorsements for its services or products. I create professionally written materials, that people read to be challenged, persuaded, or to become informed.

Please give me a call today at 208.598.0084 or contact me at for more information to discuss how I can help you or your company with its search engine optimization, online marketing, or copywriting needs.